Transcript
WEBVTT
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Hello and welcome.
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If this is your first time with us, thank you for stopping by.
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You are listening to Choose to Endure, the show dedicated to the non-elite runners out there, where we share stories, interviews, gear and training tips specific to the tail-end heroes of the ultra-running universe.
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If you haven't had a moment to do so yet, please consider heading over to your favorite podcast app hit, follow, rate the show and, if you're getting something of value, leave a review and let others know.
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My name's Richard Gleave.
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I've been running ultras since, I think, 2017.
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I have taken on and finished numerous ultras, now all the way up through 220 miles, and I am unashamedly a member of the back of the pack, just like many of you are.
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Now, today, we are diving back into the world of race directing with two incredible guests, kelly Means and Jeremy Nicolosi, the powerhouse team behind the all-new Beast Trail Racing.
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Kelly and Jeremy just launched their new race company with the inaugural Père Malfé race.
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This was held at the stunning Bussey Break Wildlife Management Area in northern Louisiana, and they have already set the bar pretty high for creating inclusive and challenging race experiences.
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But that, folks, is just the beginning.
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Over the next year, they'll be hosting events in both Louisiana and Nebraska, tackling the unique challenges of organizing races across two pretty different regions.
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We'll explore their motivations for starting Beast Trail Racing, what it's like working together as an engaged couple, and how their experiences as ultra runners shape the events that they have created.
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Plus, they'll share behind-the-scenes stories from the Père Malfé race itself, insights into what makes their races special, specifically for back-of-the-pack runners, and the trials and triumphs of building a race company from the ground up.
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So if you've ever wondered what goes into bringing a trail race to life or you're looking for your next epic adventure, this is going to be an episode for you.
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Stay tuned.
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It's going to be an inspiring ride and we'll be right back after this.
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Discover raw, inspiring stories from runners who've been right where you are.
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This is the Choose to Endure.
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Ultra Running Podcast With your host.
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He's English, not Australian.
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Richard Gleave.
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All right, jeremy Kelly, welcome to the show.
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Fantastic to have you on.
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It's been, I think, a few weeks now, at least since the Pair Malfay race.
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How are you guys doing?
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Doing great.
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We're back up in Nebraska and it was plenty cold when we got back up here.
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Yeah, Nebraska is very different, I would imagine at this time of year, from Louisiana, even North Louisiana.
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I would imagine it's pretty chilly up there.
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Yeah, it was high 60s all day in Louisiana, and then we come back to 30 raining yeah, yeah, there was about a week where the high was in the 20s and 30s yeah, not for me you can have.
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I mean, I love Nebraska.
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I really enjoyed my time in Nebraska, but Nebraska in the summer, I think, would be where I would be at, perhaps not in the winter.
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Now you guys have both done a bunch of running yourselves.
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What inspired you to start Beast Trail Racing?
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Was there a specific moment or experience that pushed you to take the leap into organizing your own races?
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How did Beast Trail Racing come about initially?
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one.
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We have a good bunch of groups back home for me in Louisiana.
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Now, of course, in Nebraska I live, Cardio Bullies, co-owned by Ryan Harris and Spanky.
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Well, his name is Jake Jones, aka Spanky.
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Spanky.
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Yeah, spanky is his nickname.
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We got to get into why Spanky in a minute, because I can't leave that one alone, for sure.
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But continue, yes.
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I don't know why they called him Spanky, that's just what I've known him so I'm not probably not allowed to ask questions about that, because they already know where I'll go with my off the track mind.
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But it was more me and Ryan that became really close.
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I called it the penthouse in Slidell, louisiana, that I used to pretty much live there, outside of my apartment, so we'd be drinking bourbon a lot at nighttime after work and we're shooting ideas out and it's always about running.
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And he knows that I go all over the place, all over the States running, and he's's like we need to somehow incorporate cardio bullies with you running.
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Do we need to promote more on clothing line?
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Do we need to go with this?
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And then just one one night it was hey, how about we start?
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How about you start up a race company and then kind of bring cardio bully in as like, somewhat like an entertainment deal where they do some of the aid stations on either, of course, drinking or having a party aid station or just taking care of any of the runners.
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And then, once he threw that in my head, I couldn't stop thinking about it.
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So I was like, all right, well, here we go.
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So I was like we'll start a race company and of course, the only way to do it is beast trail racing.
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So our motto is let your inner beast run wild.
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So that was the first idea.
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And then, of course, me and Kelly had our relationship that we were doing long distance, and I turned to her and I was like I start this.
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We started together, so that was a little bit of how that worked.
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And then the goal was 2025 was supposed to be our first races.
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And then we threw a race together in July for my sister and Chris Klug Foundation for organ, blood and tissue donation.
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So that was our first race that we did.
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And then Pear was pushed a little bit up.
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We wanted to do it in March but with a lot of fishing out there, the park manager was like, hey, november or October is going to be your best months, and so October was pushing a little too much.
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So we went with November, even though it was only we had seven months to put it on, and I don't like that, I'd rather have over a year.
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So that's where that kind of went and this idea wouldn't start unless Ryan, with a nice glass of bourbon.
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That's where Beast Trail pretty much was created in the penthouse dining room with maybe a glass or two of bourbon, probably two.
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Ryan Spanky right.
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Ryan Harris and then Jake Jones, aka Spanky.
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They're co-owners of Cardio Bullies, so Cardio Bullies is more like a run group.
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Yeah, it's a run group.
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Let's get engaged, let's push each other to go get miles out, and they call it Bully Miles.
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So you go get your Bully Miles miles and then, after each run or race, you hang out, drink a beer.
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Spanky likes Coors.
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I don't know why.
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Is that even beer?
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I don't think that's beer, that's just water.
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See it's basically water.
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Now he's going to be upset.
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Now he's just going to cut off the podcast for the rest, because we just knocked the Coors deal yeah, for the rest, because we just knocked the Ford's deal.
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But so after the race or after runs, we just hang out, we talk, we talk about everything.
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And then you know, that's how the group was started and they brought me in because I ran with them in Mississippi and from there it's just.
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It's been a brotherhood since then.
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It sounds very Louisiana, like we think of this.
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Over beer or bourbon or a hurricane here or there Sounds excellent.
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Where did the actual name Beast Trail Racing come from?
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Is that related to cardio bullies or you're just beasting it?
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Is it related or is that something totally different?
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No, so I have two nicknames in the trail community.
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The first one is the snuggler.
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So backstory is I like hugging, I like cuddling.
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And then of course, if an animal comes through a hundred mile race or a 200 mile race, I mean if it's looking a little cuddly, I like the snuggle.
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So that name came first and then beast came a little bit after, because I was doing all these hundreds month after month, doing three races a month, just putting in some miles.
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That probably was stupid, but in my mind Definitely stupid miles yeah yeah, but in my mind I thought it was awesome and then so it just became you've been beasting it.
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You're a beast out there, and I don't consider myself as a beast, but I was like well if we're going to put a name as a company.
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We got to grab you.
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So what other way to grab it is?
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Hey, go be a beast out there for the day and then, guess what?
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Go, put your work clothes on and go back to work.
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Yeah, I think the logo is pretty cool too.
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If folks want to go out and check the logo at the end of the podcast here in the notes.
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I think the general concept is pretty cool.
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Now, a lot of folks out there would start with one race if they were starting a race company.
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Now you guys, I think, have what?
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Maybe six races or so, if I'm not mistaken.
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Tell us about your races and what you currently have on the slate and what makes them kind of cool and different.
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I mean, the sensible thing would have been to start with one or two, but ultra runners aren't known for doing the sensible thing.
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Very true, yes.
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For a little bit of background for people who don't know us.
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So Jeremy and I met at the Cowboy 200 in 2023.
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He was running with a friend of his and I was volunteering at an aid station Well, a few aid stations and then we sat down and had some time to talk at the finish line as we were waiting for everybody else to come in, and then we kept talking.
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He moved up here in August and in July, a couple months or about a month before he moved up, he proposed so there's been I don't know.
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I want to say like almost half of the times that we were talking through the winter or for this past year, about half the time it's been related to a race.
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It's definitely been a big piece of it, but I we'd be talking and all of a sudden, oh yeah, I had a new idea for a race and there's, I don't know.
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You probably have like four in the back of your mind that we just don't have an actual day ticked out for.
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To be exact, I got three more Nebraska races in the back of the tank and then we might have a Mississippi race getting thrown in there and then maybe one more Louisiana.
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I don't know if I can push.
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I don't know if I could push six Louisiana races.
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So we have five Louisiana races and two Nebraska races.
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Of course you got to go big or go home, right?
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Well, that's right, absolutely so, for the folks out there, what are the races, what are they called?
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What kind of options do you have for them?
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Because this will be your first run through, right?
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These are all now 2025 races.
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So, yeah, I would love for folks to be able to go look them up and go find them races.
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So, yeah, I would love for folks to be able to go look them up and go find them.
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So I'll start with the Louisiana one.
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So we'll jump off a little bit where I'll leave Nebraska for her, because of course this is her home state and then Louisiana is mine, so that's my little baby that I like to call.
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So the first one in 2025 is going to be March 8th and it's Go Wild Ultra.
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Of course it's spelled just like Louisiana G-E-A-U-X, and then that option is a 50K and a 50 miler.
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That's going to be in Dolan, louisiana, at Lake I'll probably say the park wrong.
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Of course I'm from New Orleans up north.
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We do a little bit of different on how we pronounce Lake Disney State Park out there.
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So that'll be in March, and then we changed the Blue Ducky 5K waddle to May, right around my sister's anniversary.
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So just a little quick background on that.
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In May 2022, I lost my sister at 33 years young I always call it not old to a heart attack, and she was fully handicapped.
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We donated her organs and so the foundation I'm with is Chris Klug Foundation with the organ, blood and tissue.
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Every race we always throw those in there so, people, we can get more awareness.
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So the whole thing about that race is to bring awareness.
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One person can save eight lives.
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Well, stephanie that's her name saved eight lives.
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We donated all her organs, everything we could, that they offered we did, and so it's a big part that she's my warrior, she's my hero, and as much as I can get that name out there, and as much as I can get CKF out there as well, I'm going to do it every which way.
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Now this race is completely a 5k.
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We take all the proceeds that we can, minus whatever the medals, shirts and whatever food.
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We got to kind of put up a little bit, and then all of it goes as donation.
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So nothing is made for Beast Trail.
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We probably take a big loss on this, but at the end of the day, it is what I want and this is how we're going to go a little bit further, and so that'll be in May.
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So we moved that was originally July, we moved it back to May to get it around.
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Her anniversary and then and that's May 17th is when it's going to be in 2025.
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And to kind of is when it's going to be in 2025.
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And to kind of expand a little on what you were saying, we have just a couple discount codes that we use for any of our races and one of the discounts is 10% off for anybody who is an organ donor.
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And that's in honor and memory of Stephanie, the company he was talking about before CKF, the Chris Gluck Foundation he runs.
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He's, I guess, sponsored by CKF for Leadville 100, but he's run that for the past two years.
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Hasn't quite made it to the finish yet, but that's a pretty tough race year.
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You, he had elevation sickness but he also was coming from new orleans, so negative elevation about as flat as here in houston, I would say well you're.
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You're actually below us here, so that's even worse the training wasn't there.
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But look at the end of the day, I dnf two years in a row, so we got to do it one more year and if I don't don't make it, I'll still be out there every year with the foundation.
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And then on all our race shirts it's always we'll have Chris Klug Foundation out there.
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Any of the swag that we have in our bag, we'll always have something with Chris Klug in there.
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It's just a thank you for bringing more awareness to other people.
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And what else can I do to help you out in more awareness to other people?
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And what else can I do to help you out, because a lot of people don't understand how being a donor is such a big, big, big big deal to help a lot of people.
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Yeah, it's a struggle to get people like on the waiting list for any of the donors, so that's just a little little side note on that.
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We have more information with our Facebook page and our websites.
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Wonderful.
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So then we go to June I'm sorry.
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We go to July in Louisiana, and it is Diablito 5050.
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It's the baby devil.
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It's a 50 miler and a 50K.
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It's going to be in Tickfall Park.
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That one's going to be hot and it's going to be nice, and that's why we're calling it a Little Devil That'll be, hot.
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And then we fast forward to October and we have El Diablo Hundo, the Big Devil, that's going to be in Dolan, louisiana, also at Lake Bisney, and that's going to be 100K and 100 miler.
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And then back in November we'll be back for our second year for a pair, and of course that one's the 50K, 16 miler and 8 miler.
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Fantastic.
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And then our two Nebraska races.
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The first one is in April.
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It starts on a Friday, the 25th, and it goes to Sunday, the 27th, and that one is a timed race, so it's a two and a half mile loop.
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It's modeled a little bit after the sticks.
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Right.
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Chase and Casey Hammond are RDs for that one, but it's through my dad's cow that, and that is going to be outside of Meadowgrove, nebraska, which nobody knows unless maybe you are from this area or you've done the Cowboy 200 and it's one of the unmanned stations that you run through.
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Ah, I had to look it up and I saw it was on the Cowboy course and I was like man I don't remember running through Meadow Grove.
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Yeah, there's not a lot.
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That's there because it was an unmanned.
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The first one that you guys go through is Battle Creek, and then the next one is is Meadow Grove and then it's Tilden, so it's that one that it's probably really easy to go through.
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The other Nebraska race that we have is June 14th it's no Shame, shindig, and that's going to be at Willow Creek State Recreation Area, and that's just a little.
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It's a half marathon, 50k, and then we're going to do a 50 miler out there Because there's not like in Nebraska, there's not really a lot of actual ultra distance.
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There's the Hitchcock experience.
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There's some Hitchcock runs up there which are awful.
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They're just, they're really rough.
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It's a lot of elevation.
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It's in December, I think.
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Rough it's a lot of elevation.
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It's in December, I think.
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Usually it's like not.
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Wow, december in Nebraska.
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I think so.
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I think that's when Hitchcock is it just happened.
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Yeah, it just happened.
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So it's December or late November.
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Oh, that's bold, yeah, and that's part of it.
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But if you're wanting to get started and you've maybe tried a 50K, you maybe want to go a little bit further into a 50 miler.
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There's not really anything around here and so we decided to kind of bring that to Nebraska and that's why we decided to do that distance Like I said, it's roughly an eight mile loop.
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Do that distance Like I said, it's roughly an eight mile loop, and so it's going to be pretty easy as that first experience with it.
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We've got a pretty generous time limit 14 hours I think and then we're going to have a main aid station and then like a water station about halfway through.
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Similar to to pair.
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Yeah.
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Which worked very well, I should say, for folks out there Now you guys.
00:19:08.413 --> 00:19:23.236
So I love the races and I love that you're taking a chance and getting out there and doing it, doing some of that especially, I think, in two, two places in Louisiana and Nebraska, that you wouldn't think about necessarily as being hotbeds of ultra running right out to the gate.
00:19:23.236 --> 00:19:32.369
Louisiana has a couple of fairly well-known races, but I'd love that you're putting more races in Louisiana and kicking some off in Nebraska.
00:19:32.369 --> 00:19:44.099
And even I mean I think I'm on one of the cowboy pages too and it's really cool to see more and more Nebraska people signing up for like the 100 mile and the 200 mile, just for a cowboy, nevermind anything else.
00:19:44.099 --> 00:19:56.730
So I really love that you guys are trying some races in places that mean something to you to encourage other people to get out and and take a chance and do a short distance or just kind of get the experience going.
00:19:56.730 --> 00:19:57.252
I think it's.
00:19:57.252 --> 00:19:58.923
I think it's fantastic.
00:19:59.525 --> 00:20:04.517
Now you guys mentioned being engaged, so congratulations on the engagement.
00:20:04.517 --> 00:20:05.779
First off, thank you.
00:20:05.779 --> 00:20:14.055
I kind of wondered this, but being engaged, does that influence how you guys work together in organizing races?
00:20:14.055 --> 00:20:28.182
Do you find your personal relationship brings different strengths to the business, as it were the business, as it were.
00:20:28.201 --> 00:20:34.140
I think it's because we live together, it's something that we can kind of work on it whenever we have time to do it, because we're we're both pretty busy.
00:20:34.140 --> 00:20:44.048
He's a manager at a grocery store and then I'm telehealth therapist and then I also work at local YMCA part-time.
00:20:44.048 --> 00:20:55.069
I don't know, this is like my third job, like it's just we're both very busy people and then trying to get training in on top of it, it makes it, I think, doable that we live together.
00:20:55.069 --> 00:21:03.452
We can work on some of these things together and then, like our strengths, I think, are really opposite of each other, which works really well.
00:21:04.381 --> 00:21:08.785
I'm not a marketer at all and that's very much what he does.
00:21:08.785 --> 00:21:40.942
He worked in sales for a really long time and I have my English degree and so anything that has to do with writing like I write the runner's manuals and things like that and getting the aid station set up is one of the things that I did at Paramount Faye and kind of getting everything organized because I feel like that's something that I do well, having kind of started in the ultra area and volunteering, and he's the chef.
00:21:40.942 --> 00:21:49.194
He cooks probably like 99% of the things in our house, and so he did all of the cooking, I think, at Pear.
00:21:49.441 --> 00:21:55.292
And I do want to get into that as we go here, as we talk a little bit about the Pear experience as your first race.
00:21:55.292 --> 00:22:01.393
I mean, the menu that you guys put out for that was insane and in a good way.
00:22:01.393 --> 00:22:06.949
So put a pin in that one because I do want to chat about that sane and in a good way, so put a pin in that one because I do want to chat about that.
00:22:06.949 --> 00:22:10.061
But I imagine you guys kind of sitting at home kicking around an idea and waking up one morning and be like, hey, you know what?
00:22:10.061 --> 00:22:13.809
I just thought, what about a race here?
00:22:13.809 --> 00:22:15.032
What if we did this here?
00:22:15.032 --> 00:22:19.632
And I just feel like maybe that's a better experience because you are both right there.
00:22:19.632 --> 00:22:27.042
You can sort of bounce off each other somewhat where business partners may or may not have that opportunity.
00:22:27.042 --> 00:22:27.886
Perhaps I don't know.
00:22:28.859 --> 00:22:37.605
A lot of the races that we already have are ones that he thought of, almost all of them, I think the two Nebraska ones.
00:22:37.605 --> 00:22:41.053
I came up and said, hey, what if we do this at these places?
00:22:41.053 --> 00:22:43.467
All of Louisiana ones are him.
00:22:43.467 --> 00:22:57.429
At these places, all of Louisiana ones are him, and we would just get on the phone or FaceTime to do our call, because we talked like every day on FaceTime for at least a half hour to an hour before he moved up here and he would just get on.
00:22:57.489 --> 00:22:59.032
hey, I have a new idea for a race.