Transcript
WEBVTT
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So hello and welcome to this opening episode of Season 2.
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How exciting If this is your first time with us.
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Thank you for stopping by.
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You are listening to Choose to Endure the show, where we share stories, interviews, gear and training tips specific to the tail-end heroes of the Ultra Universe.
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If you haven't had a moment to do so yet, please consider heading over to your favorite podcast app, maybe even the one you're listening on right now Hit, follow, rate the show and, if you're on Apple, maybe even leave a short written review too, and actually you can now also send us a text message right from the show notes if you've got something to say, which is a pretty cool new feature.
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My name is Richard Gleave.
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I've been running ultras since 2017.
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I've taken on and finished numerous distances at this point, all the way up through 220 miles, and I am unashamedly a member of the back of the pack, just like you Now here in the studio with me today on this opening episode.
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I am honored to welcome Chase and Casey Hammond, who together own and manage Ultraverse Supplements.
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Now, both Chase and Casey have graduate degrees in nutrition and have created three supplements specifically designed for ultra endurance performance, and they have seven ultra races they put on each year under the Ultraverse banner throughout the Midwest and now Colorado.
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Not only that, they're also both runners.
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Basically, their lives revolve around the sport of ultra running, so they're intimately familiar with our space.
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We're hopefully going to learn a little bit today about why they started their business, why their products are different and the races they have on offer, especially some hot off the press info about one of the new races, the incredibly epic sounding Summit 200.
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So stick with us.
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We'll be back in two shakes of a lamb's tail.
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Discover raw, inspiring stories from runners who've been right where you are.
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This is the Choose to Endure Ultra Running Podcast.
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With your host.
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He's English, not Australian.
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Richard Gleave.
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Chase and Casey, welcome to the show.
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Fantastic to have you on.
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How are you both doing?
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Thanks for having us.
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We're really good.
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Busy.
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How do you know I'm good?
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You're good.
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She answered for me.
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I'm doing great man.
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Thanks for having us.
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I'm married too, so I'm definitely familiar with that.
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Yes, now we've had a lot of Ultraverse love in past episodes on the show here, with Kelly Means talking about her experiences at your races and, of course, the amazing Ethan Kimes completing his record trans Texas solo FKT, fueled in part, I think, by Ultraverse's Proxima C drink mix.
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Yep, if I'm not mistaken, he might have said that.
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Now, folks, if you haven't listened to that episode, definitely do yourself a favor and go check it out.
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Believe that's season one, episode 15.
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That is an insane journey.
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And, of course, my own experience at the inaugural Cowboy 200 in late 2022, which I think we're affectionately calling the cold one at this point, maybe.
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I think that's fair, yeah.
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So it's really excellent to finally have you both on the show live and in person.
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I think we should kick off really with the supplement side of the business.
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So what inspired you both to start Ultraverse Supplements and how did your background in nutrition influence this decision?
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I'm going to let Chase take the reins on this side.
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This is kind of his baby and I'm just along for the ride on it, so I'll let him answer those questions.
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Yeah, I mean, like Casey said, I was kind of the one who thought of the supplement company and did most of the research for the products and ended up making all the formulations.
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And the idea came when I was about three quarters of the way through my nutrition degree clinical nutrition I have a master's degree in that and it was inspired by a few factors, I guess mainly.
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Basically, everything I learned I've been an ultra runner for I mean how long Since 2016 or so, I think is when I ran my first hundred but I was an ultra runner while I was going to school.
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So basically everything I learned about nutrition I twisted to kind of relate to endurance sports and specifically ultra running.
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There's a topic we learned about.
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I went and dug into the scientific literature and tried to find out about that topic as it relates to endurance sports.
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So that's one of the things.
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And second, I saw a hole in a lot of the nutrition supplement companies that mainly focused on endurance sports and I just felt that with my knowledge and some research, I could formulate better products that were currently out on the market at that time, specifically products that were formulated for endurance athletes, ultra endurance athletes, not just your typical endurance athlete.
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A lot of the formulas that I saw were just kind of silly in that they weren't taking into consideration the appropriate quantities of various ingredients and there was just kind of a general misuse of certain ingredients that, when used appropriately, are effective for endurance sports and are beneficial.
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The problem is that they're rarely used in optimal quantities according to the scientific literature and they're rarely used in the proper frequencies as well.
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So that's kind of what that idea, I guess now.
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so you?
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So you guys came out with two initial products and then added the third one at some point down the line, that is, if I'm reading correctly, the T30, terminus and then later on, proxima C.
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So what is the science behind these that you were just kind of alluding to there?
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What sets them apart from the other supplements that we might find out there as ultra-veg?
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Yeah, you're right on about that.
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We came out with Terminus and T30 initially and we should have came out with Proxima first, because it's by far a bestseller.
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It's the endurance fuel which kind of makes sense, because that's what everyone's going to be trying.
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Almost everyone's going to take one of those, whereas not everyone's necessarily going to take a recovery and a daily endurance supplement.
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But, to answer your question, t30 is a daily endurance supplement, terminus is an endurance recovery supplement and Proxima is an endurance fuel, and we just don't really feel like there needs to be much more than that.
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To be honest with you, I don't think there's many more boxes you need to check.
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As far as explaining the science, honestly, doing so would take a really long time.
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There's thousands of hours of research in each of the formulas.
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You know beyond what I learned in school, and the three supplements were formulated basically to be the best supplements in their specific category regarding endurance sports on the market, regardless of what they would cost to manufacture.
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One of our mottos is cost be damned.
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When it comes to our supplements, we know that they're going to be a little expensive, but we want them to be the best.
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We want to have the appropriate quantities of each ingredient in there.
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We want them to be taken correctly as far as frequency is concerned.
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But I think the best way to actually show the amount of thought and dedication that went into each product is to just go to our website and read the blogs about each product, because then you can really see how much research and time went into each one.
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And then I also give scientific sources for all the claims on there, so you can click on the scientific source and you can go read the study for yourself.
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As far as what it says about each of the ingredients, you know, and I'd be happy to share those links you know, after the podcast or whatever.
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Yeah, absolutely.
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We definitely put those links in the show notes.
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If anybody is interested in going and doing some digging and seeing exactly what's in the uh, the three supplements, I think that's great.
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And I tell you what, to just listening to you talk about that, the detail that you're going into, I think when we get to the race side of things later on, you you bring that same kind of detail into the races and I really feel like having run at least one and hopefully coming up for the sticks here pretty shortly.
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I, you know, I just get the feeling like that's how you approach things and I think it shows on the race side.
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Bring that same level of detail and kind of passion to the, to the four, which is great.
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Now you did talk about two.
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Maybe I should have started with the Proxima not done or before doing the T30 in Terminus as a small business.
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What were some of those challenges that maybe you faced getting Ultraverse off the ground initially?
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I think we're still struggling with that.
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To be honest, it's a pretty big, vast, vast market and we're a small business.
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We've only been around for three years.
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I think the hardest part for us has just been getting the word out about our products, and you know, marketing costs money.
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All of our products cost money.
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It's just coming up with the finances to do all that and still live, since we're self-employed now.
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So that's been a big struggle for us.
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Yeah, the marketing.
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We hate marketing and so we don't do much ourselves.
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We spend a decent amount of time on social media, kind of marketing our races and being in our race groups and stuff like that and trying to interact with our runners, but we need to do better as far as marketing the supplements is concerned because, like Casey said, we're just starting out three years and one and a half years for Proxima C, so each we know we need some new flavors as well, because that's a big deal, especially with endurance fuels.
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You don't want to take the same flavor of something for 200 miles.
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I mean, I took Proxima C for 100 and I was pretty burnt out on that and I just took Proxima C.
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I didn't take any food or anything, that's all I took.
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But we will have a new flavor coming out of Proxima C, hopefully late this year.
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But you know that's the main struggle is the investment and the money.
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Every new flavor.
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There's a minimum order quantity for each new flavor, so it's a massive investment for all those things, but it's uh, slowly gaining traction.
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So yeah, yeah, and you know, having used proxima at cowboy for the first time, I didn't get a chance to test drive that before I just rolled into that race and I went for it, you know.
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But it is, it's a, it's a fantastic drink mix and it wasn't it wasn't overly sweet like you could.
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You can take that for a considerable amount of time.
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Now, ultimately, I think 150, 160 miles in, I was like, okay, maybe it's time for something different, but but yeah, it's really interesting and and talking with the other folks that we've had on from you know, know, representing Ultraverse too, I haven't heard anything bad about the Proxima.
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It's all been good stuff and I think you know that sort of guerrilla marketing, word of mouth kind of thing is really hopefully really helping you, because that is a really good drink mix and quite different from other stuff that's out there on the market.
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I would say.
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So hopefully you're seeing some of that quite different from other stuff that's out there on the market, I would say so hopefully you're seeing some of that.
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Yeah, that's kind of been a thing with us.
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You know, we don't have the money to pay for celebrities to talk about how awesome our stuff is and that's what people buy, what they see famous people using, and that's just never going to happen with us.
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So that's been interesting.
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Yeah, we need to find you a celebrity.
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If there are any celebrities listening that are looking for a good new drink mix, then feel free to contact Chase and Casey.
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That's right.
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So you've got the supplement side of things kind of going on.
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What motivated you then, or what was the thinking behind transitioning into sort of organizing actual ultra races in addition to the supplements?
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We talked about putting on a race for probably years before we even did the supplements, probably maybe a couple of years after Chase had been running.
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We talked about putting on an ultra out at Wilson State Park, which is about an hour from where we lived in Hays at the time, and we talked about it, talked about it.
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Finally one year we did it at the time and we've talked about it, talked about it.
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Finally one year we did it, loved it and it's kind of snowballed from there.
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It exploded.
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The next year we added two more and then we just keep adding and adding.
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Yeah, no intention to ever do more than that single race out at Wilson.
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And the reason we picked Wilson State Park and the Hell Creek course is just because that's where I went to run on weekends, because it's a really, really awesome course in Kansas and it was an opportunity to actually get some hills in Kansas.
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And so we're like we need to put on a race here.
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And, like I said, no intention to expand from that but we did it and we're like, well, let's, let's put on one more out here.
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And then came Eternal Damnation.
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And then we're like, well, let's, let's put on one more out here.
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And then came eternal damnation.
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And then we're like, well, let's put on a timed race.
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And then came the sticks.
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And then, like casey said, now we spend way more time on race directing than our supplement company, for sure, and it's kind of just ignited a new passion in us and now we work full-time with it.
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So yeah, it's funny, the amount of people I run with it.
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They're like oh, we got to start a race in this park, we got to start a race over here, like we got to, we got to do, and but most of the time well, almost all the time it doesn't happen, right.
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But you guys went and did that.
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How did the first year go, like that first race?
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How did that work out for you, is it?
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You get a lot of people coming, was it?
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How did it turn?
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out like 70 or 80 people the first year yeah, it was a good turnout.
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Yeah, and honestly oh wow, that's really good we didn't have too much trouble with it.
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To be honest, you know it's a really good first race for us to put on.
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Chase knows that trail more than anybody.
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He's done more miles than anybody I know on that trail so we were really familiar with the area.
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We knew our where our aid stations were going to be.
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The logistics of it were pretty easy to manage and the park's really easy to work with.
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Like everything went very smoothly for that race and we'd been to enough ultras and casey crewed me at almost every ultra that I had ever done.
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So she had been, she had seen how everything works.
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You know, being at aid stations waiting for me forever.
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She sees how things kind of work at the aid stations and yeah.
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So, like she said, honestly we didn't have much trouble with that first year.
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It was pretty easy just because we knew the area so much and just we.
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We knew what we wanted out of the race.
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We and we took things from other races good and bad, and and knew how we wanted it to look going in.
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We you mentioned earlier about the attention to detail that first year for Hell Creek I'm pretty sure that we made a schedule hour by hour, where both of us were going to be what we were going to be doing.
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We don't do that anymore, but that first year we really wanted to make sure that we weren't just running around like crazy people that whole time.
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But that's what we ended up doing.
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Yeah.
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Yeah, did you find you stuck to the schedule or were you like way off with what you?
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thought no.
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No, I mean, now we just have kind of schedules where we need to be here by this time yeah, here by this time but there's just so much going on that you have to manage that.
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It doesn't really make sense, in my opinion, to to make too strict of a schedule.
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It's kind of like running an ultra.
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You know you can have a plan all you want, but at some point everything is going to go wrong and then you just have to adapt.
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Not that we've had anything go really wrong in our race, it's not nothing major, but it's just a constant game of adaptation so I'm a huge fan of the cocodona race, which I know you know you guys had some experience of.
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Was it last year?
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Yeah, yeah, two years, yeah.
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Poor experience.
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The last two years More poor experience.
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I mean I love the race but I mean just poor outcomes yeah.
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Well, you know, learn each time and move forward.
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I was listening to the coffee talks they were having with finishers after the fact this year and they were talking with Amanda Ashley Paulson maybe.
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So they were talking to her and they asked the same question like hey, did you have a plan coming into this and were you able to stick with the plan?
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And she said you know what?
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I don't even bother with a plan anymore, I've just learned to have a general idea of what I need to be doing and where I need to be, and then just roll with it.
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And then just roll with it and and she was like yeah, she said I find that much more mentally easier to deal with than trying to stick and remember what I'm supposed, every, every piece of what I'm supposed to do the whole way.
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She was just like no, I got a basic idea and then I just kind of let things be and and adapt.
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Um, as you're talking about so well, that was really cool.
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So we talked about some of the races.
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Let's go through each race real quick.
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If, if, you would give the listeners an idea of okay, you've got these seven races out there now, which include the two new ones which I'm excited about.
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Yeah, take us through each, each of the races.
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What are they and and kind of what makes each one different?
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Special?
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Sure for for participants show let's go in order of their creation and we can alternate, yeah, not a whip.
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We started with the Hell Creek 100.
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That has a 20 mile, 100 K, a hundred mile and 140 mile option.
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That is at Wilson State Park.
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It is single track bike trail.
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It's the only epic rated bike trail between the Ozarks and the Rockies, so that's pretty cool.
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It's 20 mile loops.
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It's beautiful, but it is exposed People when they get off the interstate they get there and they just can't believe that a place like that exists in Kansas.
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So it's a really cool race.
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And then off of that race we built another race we call baby hell Creek, but it's the hell Creek half and 50 K.
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That is at the end of August, and a lot of people use that as a tune up for the longer races in the fall, to kind of get some experience out on the course.
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Yeah.
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And that course, like the hundred, has the most elevation gain and loss of any 100-miler in Kansas and I think there's what is there like 1,200 in Kansas now.
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There's a lot now in Kansas.
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Now you mentioned 140-mile option in that race.
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That's kind of a unique distance.
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What's the story behind 140?
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Just a couple more laps.
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Just go do some more.
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We wanted it to be the longest race in kansas so that's actually called the pure hell 140.
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That's a different option.
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So it's pure hell 140 for that one really brutal race.
00:19:14.704 --> 00:19:18.979
And just so many people underestimate that race when they come.
00:19:18.979 --> 00:19:28.625
You know, we've had a lot of people from not a lot, but a few people from colorado come and say wanted my first 100k or my first 100 miler to be in kansas because I knew it'd be easy.
00:19:28.625 --> 00:19:29.769
And they dnf.
00:19:29.769 --> 00:19:31.051
You know it's.
00:19:31.051 --> 00:19:35.853
It's a tough place to run and, like casey said, it's totally exposed.
00:19:35.853 --> 00:19:43.772
But the first year for the pure hill 140 would we have two, two out of nine finishers and I mean it's an.
00:19:43.772 --> 00:19:48.383
It's under a 40 finisher rate right now for that pure hell 140 race.
00:19:48.383 --> 00:19:49.566
That's wow.
00:19:49.605 --> 00:20:05.407
I would consider that 140 miles significantly harder than the cowboy 200 oh, yeah, yeah just because of the terrain and exposure goodness and then I guess, the next race also at the same place, wilson State Park.
00:20:05.407 --> 00:20:18.652
We love that area and it's called Eternal Damnation and the reason for the Hell Creek name and the Eternal Damnation isn't because we're sick and twisted, it's just because the area is called Hell Creek.
00:20:18.652 --> 00:20:20.286
So we kind of play off of that name.
00:20:20.286 --> 00:20:27.212
So Eternal Damnation is a last man standing race, a backyard style last man standing race.
00:20:27.512 --> 00:20:27.874
Yeah.
00:20:29.323 --> 00:20:30.928
And it's a really, really fun race.
00:20:31.348 --> 00:20:32.372
You all just did this one right.
00:20:32.372 --> 00:20:35.609
This is an April race, yeah.
00:20:36.401 --> 00:21:04.520
And it's kind of unique as far as backyards are concerned, because a lot of those are conducive, made to be conducive to racking up maximum mileage, but this is a pretty tough course and it's not really conducive to racking up maximum mileage, but it's a heck of a lot more interesting, in my opinion, and more fun we took the last few miles of the hell creek course and they're really fun miles out there, so we and it's a really good environment.
00:21:04.479 --> 00:21:06.117
A lot of people stick around and cheer people on.
00:21:06.117 --> 00:21:06.944
Yeah, it's just a really fun miles out there and it's a really good environment.
00:21:06.944 --> 00:21:07.422
A lot of people stick around and cheer people on.
00:21:07.422 --> 00:21:08.646
Yeah, it's just a really fun race.
00:21:08.866 --> 00:21:09.328
Super fun.
00:21:10.961 --> 00:21:16.012
Yeah, I haven't done a backyard yet, but it's on my list to go figure those out.
00:21:16.012 --> 00:21:20.971
I need to get through some timed races first, but that may be one I come hit you up for.
00:21:21.140 --> 00:21:22.306
Yeah, Chase loves backyards.
00:21:22.306 --> 00:21:23.601
I love crewing backyards.
00:21:23.601 --> 00:21:28.766
Those are my favorite to crew because I'm in charge of one place and I don't have to go anywhere.
00:21:28.986 --> 00:21:29.406
That's right.
00:21:29.406 --> 00:21:30.728
You're always coming around, right.
00:21:30.728 --> 00:21:34.230
So yeah, much easier from a crew perspective For sure.
00:21:34.731 --> 00:21:38.654
From that we added the sticks and that's a timed race in June.
00:21:38.654 --> 00:21:50.082
It has 6, 12, 24, 48, 72 hour options.
00:21:50.082 --> 00:21:51.064
It's a three mile loop in a pasture.